Leaflet & letterbox flyer distribution across Melbourne

We deliver leaflets and flyers to letterboxes across every metropolitan Melbourne postcode, from single-suburb test drops to full metro campaigns. Every walker carries a GPS device, every route comes back photo-verified, and pricing starts at 4.7c per drop on shared walks.

The reason we track everything is that letterbox distribution has a long history of walkers dumping flyers rather than delivering them, and no way for the business paying for it to tell the difference. A GPS trace and a timestamped photo per street is the only honest answer to that, which is why they come standard rather than as an upgrade.

What is leaflet distribution?

Leaflet distribution — also known as letterbox distribution or flyer distribution — is the physical delivery of printed leaflets, flyers, brochures or catalogues directly into residential letterboxes. It is one of the highest-ROI channels for local Melbourne businesses because your message lands in the hand of every household in your chosen area — no algorithm, no bidding, no ad blockers.

New to the channel and not sure it's the right fit for your business yet? Our guide on how leaflet distribution works for small businesses covers when it's worth the spend and how to choose suburbs before you book anything.

How Melbourne Flyers delivers

• GPS-tracked walkers — every walker carries a GPS device so we can prove exactly which streets were covered.
• Photo proof of delivery — timestamped photos and a route map delivered with your completion report.
• Full metro Melbourne coverage — every postcode from the inner north to bayside, east to Ringwood, west to Werribee.
• Solus or shared walks — book your leaflet on its own for maximum impact, or share the drop with 1–3 non-competing flyers to reduce cost.

Which distribution type should I choose?

Standalone (solus)

Your flyer only. Highest response rate — ideal for launches, high-value offers and campaigns where cut-through matters.

Shared walk

Your flyer bundled with 1–3 non-competing flyers. The most cost-effective option for ongoing awareness and repeat drops.

How much does leaflet distribution cost in Melbourne?

Distribution starts from 4.7c per letterbox on shared walks at our highest volume tier, and scales up from there as quantity drops. Get a live quote in the instant pricing tool or see the full pricing table.

Leaflet, pamphlet, flyer or brochure — what's the difference?

These terms all describe the same kind of printed marketing material, and in Melbourne they're used interchangeably for letterbox delivery. A leaflet or flyer is usually a single sheet; a pamphlet or brochure often folds into panels; a catalogue is multi-page. Whatever you call it, the distribution method and pricing are the same — we deliver leaflets, flyers, pamphlets, brochures and catalogues to Melbourne letterboxes using the same GPS-tracked walkers and photo-proof process.

Which Melbourne suburbs do you cover?

Every metro postcode. Inner Melbourne (Fitzroy, Carlton, Richmond, South Yarra, St Kilda), Northern suburbs (Preston, Brunswick, Coburg, Reservoir, Thornbury), Eastern suburbs (Box Hill, Hawthorn, Camberwell, Doncaster, Ringwood), Southern & bayside (Brighton, Caulfield, Bentleigh, Mordialloc, Frankston) and Western suburbs (Footscray, Moonee Ponds, Ascot Vale, Yarraville, Werribee, Point Cook, Sunshine, Melton). Regional Victoria on request.

Inner west and northwest: Footscray, Moonee Ponds, Ascot Vale

These three run together on the ground more than the suburb boundaries suggest. Footscray sits across the Maribyrnong from the CBD and has been rebuilding fast, so a single walk can cross from 1930s terraces to a block finished last year, which is exactly the kind of mix that makes household-count guesses from population data unreliable. Moonee Ponds is quieter and more settled, built around the Puckle Street strip, and Ascot Vale sits between the two, closer to the river trail than either. We run all three regularly and can quote them together or as separate drops depending on whether your offer is genuinely local to one or works across the wider area.

Outer west: Melton

Melton is a different kind of walk to anywhere closer to the city. It's a growth corridor with newer estates, wider streets and bigger blocks, so a walker covers fewer letterboxes per hour than in a dense inner suburb.

Want to target a specific postcode rather than a whole suburb group, or split a campaign across several postcodes in waves? See targeting individual postcodes for how that actually gets quoted and run.